Made in Detroit is coming to Las Vegas.
One of the biggest trade shows in the automotive marketplace is the SEMA Show in Las Vegas. The 2013 Specialty Equipment Market Association (SEMA) Show at the 15,300-sq. ft. Las Vegas Convention Center will see a host of aftermarket and factory tuners looking to showcase their latest and greatest products for customers to see. This year, MOPAR is looking to make an impact with a total of 20 cars at their booth including a new model sporting Chrysler 300 rims, bodywork, and interior trim that will surely entice customers.
“The SEMA season is our favorite time of the year,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “It’s a chance for us to flex our creative muscles and showcase our vast portfolio of proven, quality-tested performance parts and accessories.”
The new 2014 Chrysler 300S that is set to be featured at the 2013 SEMA Show on November 5th through 8th will boast a range of new upgrades and accessories ranging from new Chrysler 300 rims to luxurious interior appointments that sets it apart from other factory models.
A great deal of attention was paid to the exterior of the 300S. Here, MOPAR and its team gave the luxury sedan a fresh coat of Phantom Black Tri-coat paint that keeps the luxurious and classy feel while adding a more aggressive and sinister touch through its dark shade. Even the taillights and headlights were given a darker tint to reflect the powerful and aggressive nature of the sedan. Black also dominates the front fascia. The factory Phantom Black Tri-coat paint and tinted headlights are complemented by a full 13-bar black “Gotham” grille that sits front-and-center. At the rear sits a black SRT spoiler that generates downforce at high speed for improved stability.
A contrasting style is reflected with the new factory Chrysler 300 rims. The wheels were borrowed from the Chrysler 300C John Varvatos Limited Edition model and were fitted in a wide 20 x 8.0 fitment at the front and rear axles. What makes the new Chrysler 300 rims stand out even more is their special MOPAR bronze finish and MOPAR wheel center caps. The finishing touch is a full lowering kit that reduces right height for better handling.
Inside, passengers are welcomed into a more luxurious and customized cabin. New Katzkin “Bisque” leather is worn on the seats and door bolster inserts. In the leather seatbacks, the 300S proudly displays an “Imported from Detroit” logo while Katzkin “Bisque” stitching is worn on the seats, door, and center console armrest. All of the shiny trim pieces featured in the stock model were replaced with satin black accents. Various trim pieces also wear the same MOPAR bronze that is worn by the new Chrysler 300 rims.
The new Chrysler 300S will be on display at the 2013 SEMA Show in Las Vegas from November 5th through 8th.
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